How to Shop Online Shoppers

Online shoppers are more price-conscious than those who shop in physical stores. They compare prices across a variety of websites and select the one that offers the best price.

Online shopping is also valued for its anonymity and privacy. To draw them in, consider providing them with free shipping and other discounts. Offer informative resources and advice on your products.

1. One-time buyers

One-time customers aren't the most popular type of retailer since they make a single purchase, and then never hear from them again. There are many reasons behind this -- customers may have bought into the sale of the season or may only buy at a discounted price, or they've simply stopped buying from your brand entirely.

It isn't always easy to convert first-time buyers into regular customers unless you're willing invest the time and effort required to do it. But the rewards can be substantial It's been proven that another purchase doubles the likelihood that a customer will purchase again.

To convert your single-and-done customers into a customer, you need to first determine them. To do this, consolidate your customer and transaction information across marketing channels, point of sale, online and in-store purchases, as well as across all brands. This will let you sort your customers who are only once shoppers by attributes that have led them to become one-and-done, and send them targeted messages that will encourage customers to return. For instance, you can send a welcome message with a discount on their next purchase, or invite them to join your loyalty program for first access to future sales.

2. Customers who return

The repeat customer rate is a key metric to track, especially for online stores that offer consumable items like drinks and food or other expendable items like cleaning chemicals or cosmetics. These customers are the most profitable since they are already familiar with your brand and are more likely to purchase additional products. They can also be an ideal source of new customers.

Having repeat customers is an excellent way to increase the growth of your business, since it's usually much cheaper to acquire them than it is to bring in new customers. Repeat customers can turn into brand ambassadors, and boost sales through social media and word of mouth referrals.

They are loyal to brands that provide them with an easy, enjoyable experience. For example those that have clear loyalty programs, and easy-to-use online shopping app download stores. They tend to be price-sensitive and value the cost of the product over other factors like quality and brand loyalty, or user reviews. This group is difficult to convert since they don't care about building a relationship with the brand. They'll instead hop between brands in the wake of promotions and sales.

To keep their customers, online retailers should consider offering incentives like bonus upgrades or additional samples with each purchase. Customers can also earn store credit, gift cards or loyalty points that they can redeem on future purchases. These rewards are particularly beneficial when they are offered to customers who have already made several purchases. You can boost your conversion rate by tailoring your marketing strategy for different types of shoppers according to their motivations and requirements.

3. Information-gatherers

This type of buyer spends long hours studying the products they would like to purchase. They do this to ensure they make the right decision and don't waste their money on something that doesn't work. It is essential to provide a clear and concise product description as well as a secure checkout process and a readily accessible customer support team.

These kinds of customers are known to bargain prices and are always looking for the most affordable price. To attract these customers they must be offered a competitive price on the products they're looking for and offer them a range of discounts to select from. It is also important to provide an easy-to-read and clear loyalty program with the rules set out in advance.

The shopper who is trend-following is all about exclusivity and novelty. To attract them you must highlight the unique characteristics of your product and offer the fastest and most efficient checkout process. This will make them want to return to your store and share their experiences with others.

The shoppers who are based on needs have a goal in mind and are searching for a specific item to meet their needs. To attract these customers you have to show that your product will solve their issue and improve their overall health. You can achieve this by investing in high-quality images and engaging content. It is also important to provide a search bar on your site and a clear and concise descriptions of your products to help customers find what they're searching for. They don't care about sales tactics and will not buy if they believe they are being pressured to purchase your products. They are looking to compare prices and they want security that comes from buying your product.

4. Window shoppers

Window shoppers are people who browse your offerings but do not have a specific intention to buy. They could have stumbled across your website by accident, or they might be looking for specific products to compare prices and options. You might not be trying to make sales to them but you can help them convert by catering to their requirements.

The windows of many retail stores are filled with stunning displays that will entice the attention of a potential customer, even if they don't have any intention of buying immediately. Window shopping is a relaxing activity that can lead to creative ideas for future purchases. A shopper may wish to note down the cost of living room sets in order to find the best deals later.

Online window shoppers are harder to convert as opposed to their physical counterparts because the internet doesn't provide the same level of distraction that a busy street corner might. It is important to make your website as user-friendly as is possible for these types of visitors. This means providing the same useful information you would find in a brick-and-mortar store, and assisting customers make sense of all the options available to them.

For instance, a buyer may have a question about how to properly care for the latest product, so it is best to include an easy-to-understand FAQ page with the relevant information. Similarly, if you notice that a certain item is often saved but not purchased, you could make a promotion to increase conversions, for example, discount codes for the first time buyer. This kind of personalization demonstrates that you value your window shoppers and assist them to make the best decisions for their needs. This will encourage them to return and become repeat customers.

5. Qualified buyers

Customers in this group have a strong intention to purchase, but require assistance in determining the best product for their requirements. These shoppers are looking for an individual advice from a knowledgeable salesperson, and a closer view of your product. They also prefer a quicker wait for their order to be delivered. Local and specialty shops, ranging from bookstores to car dealerships are the most successful with knowledgeable shoppers.

Before going to the store, knowledgeable educated customers usually investigate your store or inventory online to read reviews, read about the store and look up prices. This makes it more important to offer a wide range of products in the store, particularly in categories such as clothing where customers are eager to touch and test out products.

This kind of customer could be enticed to visit your brick and mortar location instead of an online shop by offering free gift-wrapping or a speedy return process. Promotions in-store or a special member discount could be attractive to these shoppers. Add-ons can also be used to attract this type of buyer. For example, a cute bag that complements an outfit, or headphones to pair with a smartphone. Promotions that showcase your products as more than just goods will entice the buyer like honest advice from knowledgeable staff or feedback from customers.